Signia’s Augmented Xperience (AX) technology is changing the hearing aid industry for people with hearing impairment. AX technology features the innovative Augmented Focus™, a sound processing technique that emphasizes clarity and detail on focus sounds while maintaining distance from ambient noises. This innovative technology enables individuals with hearing impairment to experience the immersive environment around them while having clear conversations without any background noise. With several added features such as e2e Wireless 4.0, Expanded Input Dynamic Range, TruEar 360, and Own Voice Processing (OVP), Signia’s AX technology offers exceptional sound quality and enhances hearing performance. Signia offers various hearing aid products, including Styletto AX, Insio Charge&Go, Pure 312 AX and CROS Pure 312 AX, Pure Charge&Go AX, CROS AX, and T AX, built on the AX platform, each having unique features to cater to different customer requirements. The incorporation of AI technology in these hearing aids, such as the Signia Assistant, has transformed the hearing experience, providing personalized hearing experiences for people with hearing impairment.