The revolutionary ‘BrainHearing’ approach on which Oticon’s hearing aids are modelled prioritizes a brain-centric audiology approach over solely concentrating on the ears. Recent scientific breakthroughs have shown that the brain performs optimally when it has access to more information from the entire sound landscape. This has led to the development of the Inium Sense sound processing platform, which provides real-time processing for a signal that closely resembles what a healthy ear would deliver, improved soft speech understanding through Soft Speech Booster, and faster feedback detection and removal with the Inium Sense feedback shield. Oticon’s BrainHearing Technology aims to support the natural hearing system by offering people with hearing loss access to the complete sound environment. Improper treatment of hearing loss can have far-reaching consequences, transforming a hearing problem into a brain problem, leading to increased listening effort, heightened mental load, reorganized brain functionality, accelerated cognitive decline, and expedited brain volume shrinkage.